Commission (Target Audience)

Tasks
For this assignment you need to understand the audience for your productions, show an awareness of the different groups that make it, and consider how it is likely to be received.


Assignment overview

In your proposal and in your pitch to your client you must demonstrate a thorough understanding of your target audience. This should be evident in the ideas that you produce to fulfil the commission.

You must demonstrate a thorough and detailed consideration of how your audiences relate to the technology and techniques you aim to use through conducting primary research and reflecting upon this in your proposal

De-construct and analyse marketing materials currently used to promote the College and its different campuses

Interview the marketing team for the College about strategies they use to target different audiences




Evidence:

Show that you can think creatively and record your ideas in an online blog entitled
Process Portfolio/Level 3 / Unit4/ -Commission/Name



• You must also submit a process portfolio to include ;
• A recorded pitch
• A proposal which clearly shows an understanding of the audiences that you are targeting
• Reflection upon results of primary research in your web-log
• Reflection upon the interview with the marketing team in your web-log