40 items to ponder upon in your weblog

1. Who is your client?

2. Outline the brief ?

3. What deadlines have you been asked to work to ?


4. What company will you be working for ?


5. What messages would they like you to convey about their company / product?


6. What is the unique selling point of the company (USP) ?


7. What mediums would they like productions to be created in ?


8. What is the budget for the commission ?


9. What is the Client’s principal goal / mission statement?


10. Which design agency or marketing team would they usually use ? (Competition)


11. Is there anything in particular you would like us to document ?


12. What health and safety requirements should you observe ?



13. What would the client want to see in a good proposal ?


14. What audiences does the client want you to target ?


15. How will the productions be used in the future ?


16. What photography work do you hope to produce ?


17. What video work do you want to produce ?


18. What audio work do you want to produce ?


19. What graphic design work do you want to produce ?


20. What research will you carry out into the target audience and viable products ?

e.g.
Discuss with client
Focus group
Try products out on a live audience

21. What existing products have you researched ?


22. What budget will you require and how have you researched costs ?


23.Which specific audiences are you targeting ?


24 Gender


25 Age


26 Location


27 Lifestyles


28 Diversity / Ethnicity / Inclusion / Every Child Matters / Lifelong learning

29 How do you expect your audiences to respond to your products ?


30 Why did you interview Emma Kelly ?


31 What influences students to come to Penwith College ?


32 How can you change the perception of Penwith College in the local community ?


33 How would you re-brand the College ?


34 What events can be used to promote the College and your course ?


35 What brand guidelines must you follow in using the College logo ?


36 Analyse the promotional video on the intranet made by TigerX
www.tigerx.studio.co.uk
Compare and contrast this with the videos made for Penwith College in the past


37 Analyse a variety of prospectuses from the last decade


38 Cost your ideas using www.onlineprinters.com


39 If you were to re-brand the whole Truro and Penwith College how would you do this?


40 Check you haven't missed anything