Commission (Respond to a Brief)

You have been commissioned by the Director of Penwith College, Martin Tucker, to create multi-media promotional materials for the opening of the new campus


Possibilities that you could explore include ;


Developing multi media promotional materials for course director Sarah Crook promoting the new Creative and Media Diploma

Working alongside the hair and beauty department to film a fashion show

Designing and producing photographic, audio, video and graphic design work which promotes the new campus

Presenting your materials to prospective students at a range of venues

Producing multi –media work which can be displayed on presentation screens or as installations around the new campus

The unit splits into four assignments addressing the following:
• Response to a brief
• Target audience analysis
• Use of techniques and materials
• Project Management
• Feedback and evaluation


Assignment 1/5
This assignment forms part 1 of the project ‘Respond to a Commission from a client’

Tasks
For this assignment you need to establish a relationship with your client, generate some ideas and create a proposal based on your client’s brief.

You must make contact with your client, meet to discuss his brief and keep minutes

What exactly does he want you to produce ?

How, when and for what market ?

What restrictions will you be working under ?

Who is your client? – (find out as much as possible about the company)

Research the brief to enable you to respond appropriately -

What else is in the market?
How do other companies do it?
What is the Unique Selling Point that you can offer?

Thirdly: Use this research and your understanding of your client to create a detailed proposal and budget

Assignment overview

Meet the client and develop a good relationship
Find out what they want
Conduct primary and secondary research to develop some creative and workable ideas
Present your ideas to the client who will then choose their favourite idea
Develop this idea into a final proposal
You will be given a budget by the client
You will need to cost your proposal accurately to fit this budget

Evidence:

Show that you can think creatively and record your ideas in an online blog entitled
Process Portfolio/ Level 3 / Unit 4/Commission/ Name

Show that you have ;

• generated ideas and explored possibilities

• asked questions to extend your thinking

• made connections between your own and other people’s ideas and experiences in inventive ways

• tried out new alternatives or new solutions and followed ideas through

• adapted ideas as circumstances change

• made notes about client feedback

• You must submit a process portfolio to include ;

• The original brief provided by the client
• Minutes of meeting with your client
• A proposal
• A budget
• Any rough sketches, drafts or research notes

If you want to create electronic copies attach them to your web-log