Wednesday, 25 November 2009

Checklist

As you reach the final weeks of the project try to check off areas that you have covered against this checklist.

23rd – 27th Filming and editing
30th-4th Editing
7th -11th Completion and Collation of process portfolio
14th-18th – Evaluation

Checklist
-Presentation (powerpoint, web-site)
-Research notes
-Bibliography
-Clive’s essay about ‘ the history of photography
-Updated online blog
-Mind map
- Drafts/designs
-Storyboard
-Discussion of ideas in blog
- Time management plan
-Project proposal
-Pitch
-Audience feedback
-Health and safety documentation
-Budget
-SWOT analysis
-Music Video
-Photography work
-Graphic design work
-Any other marketing materials
-Audience feedback

History of Photography

To complement your presentation you are required to write a well researched article or discursive essay about how capture in the medium of photography has changed over time.

History of Photography


Conduct secondary research and keep your research notes and a bibliography of sources.


You will be assessed on your understanding of:

• past and current practice in photography by providing a historical overview of significant changes in technology and working practices (Include a timeline)

• how factors such as historical developments in technology, society or culture have influenced current practice

(e.g. censorship, commercialism)

Provide a thorough and well-evidenced critical explanation of how factors such as historical developments have influenced current practice.

Aim for an explanatory approach to the way practitioners are used in the discussion
providing images and examples from their work.

By comparing the work of practitioners try to consider the following questions ;

How successful have the practitioners been in employing techniques ?

How have historical developments influenced current practice?

Has technology improved or transformed work in the medium ?

How have social and cultural developments affected the work of practitioners ?

Is the work artistic or commercial ?


Submit
• all your research notes
• A research log or bibliography

Evaluation

Outcome 1.5 Understand how to monitor capture work and working processes in order to inform own practice

This assignment forms part 5 of the project ‘Create promotional materials for a new musical artist or band’

Assignment 5 — Monitor and Reflect

Assignment overview

As you research, plan and produce your promotional materials you need to constantly reflect on each stage of the process. Recording your thoughts and opinions in an online journal will allow you to address some of the issues that arise throughout the project. At key points, regular diary or ‘blog’ entries will allow you to critically monitor and continually review your work as you create it.

Evidence

An online blog which forms a production diary

You will think about the following issues at key points in the process and reflect upon them in your blog ;

1)The reasons behind problems and successes ?
2)How cultural, economic, political and social factors influenced your work ?
3)How you have addressed issues of diversity ?
4)How you have represented social groups and people in your work ?
5)How have you worked during the project ?
6)What external factors affected your work ?
7)How other people might respond to your work ?

Finally respond to this question explicitly at the end of your blog;

How can you use what you have learned in your next project ?

Assessment

Monitor and reflect on the process and on the way your project relate to wider issues


Remember that the key to success in this outcome is to reflect on progress throughout the project. Your online blog is an ideal way of doing this as it forms a production diary showing development of ideas and consideration of issues that arise. Constant reflection and consideration of personal , learning and thinking skills will allow you to evaluate more effectively.

Production

Building on the contextual work of Assignment 1 (‘research for a presentation’), you will now create multi-media promotional materials to promote a solo artist or band. You can work as part of a group taking on specific responsibilities for an aspect of promotion.

You could ;

Film and edit a promotional music video

Photograph and edit images that promote your artist

Create graphically designed materials to promote your artist

Create audio productions

Develop other appropriate promotional materials utilising the skills that you have developed


You could produce a music video, photography or any other appropriate promotional materials.

As you develop the project, hopefully you will become more ambitious with your ideas for productions


Evidence


1) A budget

2) punctuality and attendance records

3) A set of rules and protocols for working in each medium

4) A completed time management plan


Follow your plan to complete a capture, adapting ideas as necessary

Manage your project effectively

Work within time and budgetary constraints

Follow professional working practices and industry protocols

Follow good practice in health and safety


Make sure you keep reflecting on the process and audience feedback in your blog.

Monday, 2 November 2009

Planning

Develop ideas through a mind map. Explain how you are going to brand your band or artist through visual images ? What messages about the band do you want to communicate to your target audience ?
Be realistic with your locations and consider the availability of your artist. Will they be available for a photography shoot in the studio ?

The biggest obstacle to a successful project is procrastination. Don't put off until tomorrow that which you can accomplish today . Film cutaways of your band rehearsing this week. Lay the audio track on Final Cut Pro so that you can edit to it.

On Friday I will ask for a time-bounded project plan using the dates provided in the scheme of work. You will show me your mind map and submit a draft project proposal.

Bring the lyrics to your song on Friday and we will storyboard the music video.

Good luck