Thursday, 22 October 2009

Plan

This brief will be launched when you get back after half term and will be due on 13th November.

Assignment 2 — Plan

Generate and explore ideas for your own capture project, and plan the project

Assignment overview

Building on the contextual work of Assignment 1, you will now create multi-media promotional materials to promote a solo artist or band. You can work as part of a group taking on specific responsibilities for an aspect of promotion.

1)Generate ideas through mind maps, drafts, designs, sketches and storyboards

2)Explore possibilities for capture in a range of media and discuss these in your online blog

3)Select an idea and liase with your client if appropriate.

4)Produce a time-bounded project plan

5)Write a project proposal

6)Pitch this idea to the rest of the group and your client if appropriate

7)Gain audience feedback on your idea through qualitative (focus group) and quantitative (questionnaire) research

Evidence

An updated and collated Process Portfolio including ;

An online blog discussing development of ideas and reflection on audience feedback

An updated pre-production / research journal showing generation of ideas

A filmed pitch evidencing imaginative, creative and credible idea

A project proposal

A time-bounded project plan

Assessment

Innovative and imaginative ideas

Extensive and well-focused research into ideas

A thorough and well-detailed project plan

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