Explore and Experiment

Outcome 1.3 Be able to explore and experiment with different techniques of capture in a chosen medium or media

This assignment forms part 3 of the project ‘Create promotional materials for a new musical artist or band’

Assignment — Explore and Experiment
Explore and experiment with your idea

Assignment overview


1)Try out various techniques and processes used in graphic design, photography, video editing and audio production

2)Identify ideas for development and discuss them in your online blog

3)Critically consider and reflect on your use of different techniques in your online blog, journal and process portfolio

4)Make connections between your own and other practitioners use of media, materials and techniques in your online blog

5)Produce a range of health and safety documentation for each area you work in

Evidence

Development of ideas in pre-production documentation and in your journal

(storyboards, drafts, designs, sketches, notes, mind maps)

Health and safety documentation (risk assessments, film permission slips)

Discussion of ideas and progress reflecting on audience feedback in your blog

Discussion of connections between your own and other practitioners work in your blog

Update your process portfolio


Assessment

To gain the higher marks you must

Imaginatively and inventively explore techniques and creative possibilities

Constantly re-work material and experiment with alternative solutions

React to suggestions made by others

Employ techniques with a high level of consistency and precision

Achieve successful outcomes

Link your work clearly and imaginatively to the work of other practitioners

Use well referenced and carefully chosen examples

Carry out relevant health and safety procedures with care and precision

You will be working on developing skills throughout the project so the final date for submission of evidence is 11th December 2009 when the final productions should be nearing completion.

Good luck.

Plan

This brief will be launched when you get back after half term and will be due on 13th November.

Assignment 2 — Plan

Generate and explore ideas for your own capture project, and plan the project

Assignment overview

Building on the contextual work of Assignment 1, you will now create multi-media promotional materials to promote a solo artist or band. You can work as part of a group taking on specific responsibilities for an aspect of promotion.

1)Generate ideas through mind maps, drafts, designs, sketches and storyboards

2)Explore possibilities for capture in a range of media and discuss these in your online blog

3)Select an idea and liase with your client if appropriate.

4)Produce a time-bounded project plan

5)Write a project proposal

6)Pitch this idea to the rest of the group and your client if appropriate

7)Gain audience feedback on your idea through qualitative (focus group) and quantitative (questionnaire) research

Evidence

An updated and collated Process Portfolio including ;

An online blog discussing development of ideas and reflection on audience feedback

An updated pre-production / research journal showing generation of ideas

A filmed pitch evidencing imaginative, creative and credible idea

A project proposal

A time-bounded project plan

Assessment

Innovative and imaginative ideas

Extensive and well-focused research into ideas

A thorough and well-detailed project plan

Presentation

Here is the assignment brief which is also available on MOODLE. You will present your research findings on Monday 19th October or Friday 23rd October.

Outcome 1.1 Understand past and current practice of capture in a chosen medium or media

This assignment forms part 1 of the project ‘Create promotional materials for a new musical artist or band’

Assignment 1 — Investigation

Undertake an investigation into a form of capture, and present the results of your investigation

Assignment overview

For this assignment you must work on your own, even if you are working in a group for the next assignment.

You must investigate past and current work in the mediums of music video and photography.

De-construct at least one music video or image per practitioner to support your analysis

Compare and contrast the work of two practitioners.

One must be a contemporary photographer or director and could be someone you interview about their own work as part of a visit or through your own primary research

For example,

The work of Lasse Halstrom and Chris Cunningham (Music Video)

The work of Linda McCartney and Nick Knight (Photography)

Research

You must conduct secondary research and, if appropriate, primary research.

Your investigation must aim to explain:

• the techniques and technology used by two practitioners per medium

• how previous work differs from current work

• why previous work differs from current work

• how technologies and techniques vary from one example to another

• how practices, methods and techniques have changed over time

• which techniques and methods have you found interesting and inspiring

Evidence

Your research notes must be collected together, clearly labelled, and put in your Unit 1 Process Portfolio.

Your online production diary in the form of a blog must also be developed and updated

Presentation

You will present the results of your research in an oral presentation or a written report

Option One ) Deliver an illustrated presentation of approximately ten minutes.

Be creative with your methods of presentation and include images or video clips.

For example you could create a;

Powerpoint presentation

An online blog

A magazine article

Evidence

After your presentation you must update your Unit 1 Process Portfolio. The Process

Portfolio must contain:

• all your research notes

• paper copies of the text, powerpoints, details of video excerpts and slides for your presentation

• Online blog

Presentations will take place on Monday 19^th October

Presentations will be recorded as part of the evidence

Assessment

You will be assessed on your understanding of:

• past and current practice in capture in the chosen medium or media (assessment focus 1)

• how factors such as historical developments have influenced current practice (assessment

focus 1)

• how different practitioners have approached the process of capture in your chosen medium

or media (assessment focus 1).

The mark you are given will contribute to your final mark for this unit.

To achieve the higher marks you must provide a well-evidenced, critical explanation of your

subject.

Good luck