Tasks
For this assignment you need to understand the audience for your productions, show an awareness of the different groups that make it, and consider how it is likely to be received.
Assignment overview
In your proposal and in your pitch to your client you must demonstrate a thorough understanding of your target audience. This should be evident in the ideas that you produce to fulfil the commission.
You must demonstrate a thorough and detailed consideration of how your audiences relate to the technology and techniques you aim to use through conducting primary research and reflecting upon this in your proposal
De-construct and analyse marketing materials currently used to promote the College and its different campuses
Interview the marketing team for the College about strategies they use to target different audiences
Evidence:
Show that you can think creatively and record your ideas in an online blog entitled
Process Portfolio/Level 3 / Unit4/ -Commission/Name
• You must also submit a process portfolio to include ;
• A recorded pitch
• A proposal which clearly shows an understanding of the audiences that you are targeting
• Reflection upon results of primary research in your web-log
• Reflection upon the interview with the marketing team in your web-log
Thursday, 21 January 2010
Commission (Respond to a Brief)
You have been commissioned by the Director of Penwith College, Martin Tucker, to create multi-media promotional materials for the opening of the new campus
Possibilities that you could explore include ;
Developing multi media promotional materials for course director Sarah Crook promoting the new Creative and Media Diploma
Working alongside the hair and beauty department to film a fashion show
Designing and producing photographic, audio, video and graphic design work which promotes the new campus
Presenting your materials to prospective students at a range of venues
Producing multi –media work which can be displayed on presentation screens or as installations around the new campus
The unit splits into four assignments addressing the following:
• Response to a brief
• Target audience analysis
• Use of techniques and materials
• Project Management
• Feedback and evaluation
Assignment 1/5
This assignment forms part 1 of the project ‘Respond to a Commission from a client’
Tasks
For this assignment you need to establish a relationship with your client, generate some ideas and create a proposal based on your client’s brief.
You must make contact with your client, meet to discuss his brief and keep minutes
What exactly does he want you to produce ?
How, when and for what market ?
What restrictions will you be working under ?
Who is your client? – (find out as much as possible about the company)
Research the brief to enable you to respond appropriately -
What else is in the market?
How do other companies do it?
What is the Unique Selling Point that you can offer?
Thirdly: Use this research and your understanding of your client to create a detailed proposal and budget
Assignment overview
Meet the client and develop a good relationship
Find out what they want
Conduct primary and secondary research to develop some creative and workable ideas
Present your ideas to the client who will then choose their favourite idea
Develop this idea into a final proposal
You will be given a budget by the client
You will need to cost your proposal accurately to fit this budget
Evidence:
Show that you can think creatively and record your ideas in an online blog entitled
Process Portfolio/ Level 3 / Unit 4/Commission/ Name
Show that you have ;
• generated ideas and explored possibilities
• asked questions to extend your thinking
• made connections between your own and other people’s ideas and experiences in inventive ways
• tried out new alternatives or new solutions and followed ideas through
• adapted ideas as circumstances change
• made notes about client feedback
• You must submit a process portfolio to include ;
• The original brief provided by the client
• Minutes of meeting with your client
• A proposal
• A budget
• Any rough sketches, drafts or research notes
If you want to create electronic copies attach them to your web-log
Possibilities that you could explore include ;
Developing multi media promotional materials for course director Sarah Crook promoting the new Creative and Media Diploma
Working alongside the hair and beauty department to film a fashion show
Designing and producing photographic, audio, video and graphic design work which promotes the new campus
Presenting your materials to prospective students at a range of venues
Producing multi –media work which can be displayed on presentation screens or as installations around the new campus
The unit splits into four assignments addressing the following:
• Response to a brief
• Target audience analysis
• Use of techniques and materials
• Project Management
• Feedback and evaluation
Assignment 1/5
This assignment forms part 1 of the project ‘Respond to a Commission from a client’
Tasks
For this assignment you need to establish a relationship with your client, generate some ideas and create a proposal based on your client’s brief.
You must make contact with your client, meet to discuss his brief and keep minutes
What exactly does he want you to produce ?
How, when and for what market ?
What restrictions will you be working under ?
Who is your client? – (find out as much as possible about the company)
Research the brief to enable you to respond appropriately -
What else is in the market?
How do other companies do it?
What is the Unique Selling Point that you can offer?
Thirdly: Use this research and your understanding of your client to create a detailed proposal and budget
Assignment overview
Meet the client and develop a good relationship
Find out what they want
Conduct primary and secondary research to develop some creative and workable ideas
Present your ideas to the client who will then choose their favourite idea
Develop this idea into a final proposal
You will be given a budget by the client
You will need to cost your proposal accurately to fit this budget
Evidence:
Show that you can think creatively and record your ideas in an online blog entitled
Process Portfolio/ Level 3 / Unit 4/Commission/ Name
Show that you have ;
• generated ideas and explored possibilities
• asked questions to extend your thinking
• made connections between your own and other people’s ideas and experiences in inventive ways
• tried out new alternatives or new solutions and followed ideas through
• adapted ideas as circumstances change
• made notes about client feedback
• You must submit a process portfolio to include ;
• The original brief provided by the client
• Minutes of meeting with your client
• A proposal
• A budget
• Any rough sketches, drafts or research notes
If you want to create electronic copies attach them to your web-log
Wednesday, 25 November 2009
Checklist
As you reach the final weeks of the project try to check off areas that you have covered against this checklist.
23rd – 27th Filming and editing
30th-4th Editing
7th -11th Completion and Collation of process portfolio
14th-18th – Evaluation
Checklist
-Presentation (powerpoint, web-site)
-Research notes
-Bibliography
-Clive’s essay about ‘ the history of photography
-Updated online blog
-Mind map
- Drafts/designs
-Storyboard
-Discussion of ideas in blog
- Time management plan
-Project proposal
-Pitch
-Audience feedback
-Health and safety documentation
-Budget
-SWOT analysis
-Music Video
-Photography work
-Graphic design work
-Any other marketing materials
-Audience feedback
23rd – 27th Filming and editing
30th-4th Editing
7th -11th Completion and Collation of process portfolio
14th-18th – Evaluation
Checklist
-Presentation (powerpoint, web-site)
-Research notes
-Bibliography
-Clive’s essay about ‘ the history of photography
-Updated online blog
-Mind map
- Drafts/designs
-Storyboard
-Discussion of ideas in blog
- Time management plan
-Project proposal
-Pitch
-Audience feedback
-Health and safety documentation
-Budget
-SWOT analysis
-Music Video
-Photography work
-Graphic design work
-Any other marketing materials
-Audience feedback
History of Photography
To complement your presentation you are required to write a well researched article or discursive essay about how capture in the medium of photography has changed over time.
History of Photography
Conduct secondary research and keep your research notes and a bibliography of sources.
You will be assessed on your understanding of:
• past and current practice in photography by providing a historical overview of significant changes in technology and working practices (Include a timeline)
• how factors such as historical developments in technology, society or culture have influenced current practice
(e.g. censorship, commercialism)
Provide a thorough and well-evidenced critical explanation of how factors such as historical developments have influenced current practice.
Aim for an explanatory approach to the way practitioners are used in the discussion
providing images and examples from their work.
By comparing the work of practitioners try to consider the following questions ;
How successful have the practitioners been in employing techniques ?
How have historical developments influenced current practice?
Has technology improved or transformed work in the medium ?
How have social and cultural developments affected the work of practitioners ?
Is the work artistic or commercial ?
Submit
• all your research notes
• A research log or bibliography
History of Photography
Conduct secondary research and keep your research notes and a bibliography of sources.
You will be assessed on your understanding of:
• past and current practice in photography by providing a historical overview of significant changes in technology and working practices (Include a timeline)
• how factors such as historical developments in technology, society or culture have influenced current practice
(e.g. censorship, commercialism)
Provide a thorough and well-evidenced critical explanation of how factors such as historical developments have influenced current practice.
Aim for an explanatory approach to the way practitioners are used in the discussion
providing images and examples from their work.
By comparing the work of practitioners try to consider the following questions ;
How successful have the practitioners been in employing techniques ?
How have historical developments influenced current practice?
Has technology improved or transformed work in the medium ?
How have social and cultural developments affected the work of practitioners ?
Is the work artistic or commercial ?
Submit
• all your research notes
• A research log or bibliography
Evaluation
Outcome 1.5 Understand how to monitor capture work and working processes in order to inform own practice
This assignment forms part 5 of the project ‘Create promotional materials for a new musical artist or band’
Assignment 5 — Monitor and Reflect
Assignment overview
As you research, plan and produce your promotional materials you need to constantly reflect on each stage of the process. Recording your thoughts and opinions in an online journal will allow you to address some of the issues that arise throughout the project. At key points, regular diary or ‘blog’ entries will allow you to critically monitor and continually review your work as you create it.
Evidence
An online blog which forms a production diary
You will think about the following issues at key points in the process and reflect upon them in your blog ;
1)The reasons behind problems and successes ?
2)How cultural, economic, political and social factors influenced your work ?
3)How you have addressed issues of diversity ?
4)How you have represented social groups and people in your work ?
5)How have you worked during the project ?
6)What external factors affected your work ?
7)How other people might respond to your work ?
Finally respond to this question explicitly at the end of your blog;
How can you use what you have learned in your next project ?
Assessment
Monitor and reflect on the process and on the way your project relate to wider issues
Remember that the key to success in this outcome is to reflect on progress throughout the project. Your online blog is an ideal way of doing this as it forms a production diary showing development of ideas and consideration of issues that arise. Constant reflection and consideration of personal , learning and thinking skills will allow you to evaluate more effectively.
This assignment forms part 5 of the project ‘Create promotional materials for a new musical artist or band’
Assignment 5 — Monitor and Reflect
Assignment overview
As you research, plan and produce your promotional materials you need to constantly reflect on each stage of the process. Recording your thoughts and opinions in an online journal will allow you to address some of the issues that arise throughout the project. At key points, regular diary or ‘blog’ entries will allow you to critically monitor and continually review your work as you create it.
Evidence
An online blog which forms a production diary
You will think about the following issues at key points in the process and reflect upon them in your blog ;
1)The reasons behind problems and successes ?
2)How cultural, economic, political and social factors influenced your work ?
3)How you have addressed issues of diversity ?
4)How you have represented social groups and people in your work ?
5)How have you worked during the project ?
6)What external factors affected your work ?
7)How other people might respond to your work ?
Finally respond to this question explicitly at the end of your blog;
How can you use what you have learned in your next project ?
Assessment
Monitor and reflect on the process and on the way your project relate to wider issues
Remember that the key to success in this outcome is to reflect on progress throughout the project. Your online blog is an ideal way of doing this as it forms a production diary showing development of ideas and consideration of issues that arise. Constant reflection and consideration of personal , learning and thinking skills will allow you to evaluate more effectively.
Production
Building on the contextual work of Assignment 1 (‘research for a presentation’), you will now create multi-media promotional materials to promote a solo artist or band. You can work as part of a group taking on specific responsibilities for an aspect of promotion.
You could ;
Film and edit a promotional music video
Photograph and edit images that promote your artist
Create graphically designed materials to promote your artist
Create audio productions
Develop other appropriate promotional materials utilising the skills that you have developed
You could produce a music video, photography or any other appropriate promotional materials.
As you develop the project, hopefully you will become more ambitious with your ideas for productions
Evidence
1) A budget
2) punctuality and attendance records
3) A set of rules and protocols for working in each medium
4) A completed time management plan
Follow your plan to complete a capture, adapting ideas as necessary
Manage your project effectively
Work within time and budgetary constraints
Follow professional working practices and industry protocols
Follow good practice in health and safety
Make sure you keep reflecting on the process and audience feedback in your blog.
Monday, 2 November 2009
Planning
Develop ideas through a mind map. Explain how you are going to brand your band or artist through visual images ? What messages about the band do you want to communicate to your target audience ?
Be realistic with your locations and consider the availability of your artist. Will they be available for a photography shoot in the studio ?
The biggest obstacle to a successful project is procrastination. Don't put off until tomorrow that which you can accomplish today . Film cutaways of your band rehearsing this week. Lay the audio track on Final Cut Pro so that you can edit to it.
On Friday I will ask for a time-bounded project plan using the dates provided in the scheme of work. You will show me your mind map and submit a draft project proposal.
Bring the lyrics to your song on Friday and we will storyboard the music video.
Good luck
Be realistic with your locations and consider the availability of your artist. Will they be available for a photography shoot in the studio ?
The biggest obstacle to a successful project is procrastination. Don't put off until tomorrow that which you can accomplish today . Film cutaways of your band rehearsing this week. Lay the audio track on Final Cut Pro so that you can edit to it.
On Friday I will ask for a time-bounded project plan using the dates provided in the scheme of work. You will show me your mind map and submit a draft project proposal.
Bring the lyrics to your song on Friday and we will storyboard the music video.
Good luck
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